Think of what the world would be like if advertisements did not exist: dull and boring. Advertisements are just about everywhere you can think of, from stores and malls, to restaurants, on semi-trucks, even in the air. Advertisements are not aimed toward a specific person or a specific type of person, however most advertisements make the customer feel like the product is in fact created for them which draws the customers towards the product.
Three places where I spend most of my time are: UMD campus, my house, and on the road. At school, there are various advertisements throughout the campus for things such as parties, Subway, charity events, job fairs, and volunteer opportunities. Even the students are walking advertisements with their laptops, cellphones, clothing, and accessories. Endless cars are also advertised on campus, by simply being parked in the parking lot.
Looking around my house, I see that my house, too, has numerous advertisements throughout. My room consists of Nike shoes, Hollister and Abercrombie hoodies, an E-machines desktop computer, a Dell laptop, Polaroid digital camera, Sony TV, Boise headphones, various magazines, Sprint PCS, University of Michigan, Franklin High School clothing, Vitamin Water, Victoria's Secret purfume, PINK clothing, Secret Deodarant, CHI straightener, the list could go on. The TV itself is an advertisement beacuse you are gaurenteed to find anything from a thirty-second commercial to two-hour infomercials. Catchy tunes or food that looks better than it actually is in reality do exactly what they're meant to do, draw people in. Where ever you look, there is some sort of advertisement constantly encouraging others to go buy the product. Thus, the consumer is happy with the product and the producer's make the consumers pay to advertise their products.
I am constantly moving from one place to another. Driving to and from school, to my friends houses, to the mall, to church, or even to pick up my sister from school I can count endless advertisements from billboards, to the signs of stores or restaurants. At times, even when you look in the sky there are big, colorful blimps in the sky advertising new resaturants or grand openings, providing the public with a number to call.
It is very shocking to me how much -advertising of a product will cause the consumer to overlook the product, therefore contradicting the purpose of advertising in the first place.
Sunday, September 28, 2008
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